How do we tackle declining trust?

It’s vital that the entire food industry, from farmers to the hospitality sector, works together with the government to reassure consumers that standards of food are not being sacrificed. This is especially important at a time when consumers feel they are having to buy food produced to a lower standard as a result of inflation, or fear that the standard of food available will reduce due to new trade deals and the impact of Brexit.

It is imperative that assurance schemes, retailers, food manufacturers, and producers and farmers all work together with the government to reassure shoppers that whatever their price range, they can be confident in the standards and safety of food that is produced in the UK.