RED TRACTOR RECOGNISES A MAJOR MILESTONE FOR UK FARMERS IN THE PIG SECTOR, AS NSF BECOMES ONE OF THE FIRST UK CERTIFICATION BODIES TO OFFER CALIFORNIA’S PROPOSITION 12 (PROP 12) CERTIFICATION FOR UK PORK. NSF IS NOW THE ONLY CERTIFICATION BODY (CB) FOR RED TRACTOR PIGS IN THE UK.
A report on the nation’s trust in the food it consumes
Research conducted by YouGov and commissioned by Red Tractor
CLICK HERE to download the full report into UK attitudes to food and drink
view the report summary in the video below
Overall, trust in UK institutions has gone down in the past year, but there is still high levels of trust for British food
The cost-of-living crisis is having a big impact on buying behaviour, as people purchase less meat, fruit, and vegetables, and trade down to value ranges
A strong assurance and regulatory system is the top reason why people trust British food
Four in ten shoppers say they believe they are now having to buy food produced to lower food safety and animal welfare standards
Consumers have concerns about the long-term impact of Brexit and trade deals on UK food, with 43 per cent of people worry about the prospect of more imported food
The food sector must work together to reassure consumers that the food safety and animal welfare standards of assured British food is high. It should never be a choice between high standards and price.
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