Assured Food Standards (AFS) manages and promotes the world-leading Red Tractor food chain assurance scheme. It is a fundamental part of the entire food chain, from farmers to shoppers via retail and the food service industry.
It reassures shoppers that the £14bn worth of food and drink carrying the Red Tractor logo is traceable, safe and farmed with care.
Red Tractor’s vision & purpose is to be the Flagship of British Food & Farming – a scheme that Shoppers demand, Customers insist on, Farmers aspire to and Government are proud of.