The UK’s Trust in Food Index 

Do we trust British food?


Research conducted by YouGov and commissioned by Red Tractor
Click here to download the full report into UK attitudes to food and drink

“At the heart of the trust in UK food is a clear sense that the rigour of our regulation and food assurance schemes – voluntary schemes which set standards covering food safety, animal welfare and environmental protection – together play a strong role in ensuring the food we eat is produced to a high standard.”

Darren Yaxley, Head of Reputation & Business Research, YouGov

view the report summary in the video below

“It is hugely encouraging to see that UK food is much more trusted than food from anywhere else in the world. Whether it is chicken, beef, dairy or fruit, British consumers place a higher level of trust in the food produced in the UK.”

Christine Tacon, Chair, Red Tractor

84% of people trust food from Britain

Man buying milk
Woman in a cattle farm

Our food standards regime is the reason why consumers trust UK food

The overall level of trust in the UK’s food is on a par with water quality and NHS care

Girl pushing trolley in a supermarket

78% people trust food from supermarkets

trust is very high where shoppers buy food to prepare themselves

Brixton market

We trust food from shops much more than deliveries or takeaways

Couple reading label

86% of people trust specialist shops

70% of consumers trust food in restaurants

People eating in a restaurant

EU countries are among the most trusted for food imports

In this section

Download the report in full

Research conducted by YouGov and commissioned by Red Tractor

click here

Read our Press Release

Major food report highlights lack of trust in global food

click here


All figures, unless otherwise stated, are from research conducted by YouGov Plc

click here

Data tables

Fieldwork was undertaken between 22nd July – 4th August 2021. The survey was carried out online.

click here