Following the Dairy Board meeting on 26 February, I want to share some key updates and discussions that will shape our work in the coming months. But first, I’d like to inform you of some changes to the Sector Board.
We are bidding farewell to Michael Masters from Barber’s, who has stepped down due to workload commitments. Michael has been a dedicated advocate for smaller processors for several years, and we sincerely appreciate his contributions.
Joining the board is Richard Collins, Head of Agriculture at Müller Milk & Ingredients. Additionally, Nic Parsons, who represented AHDB, has been succeeded by Paul Flannagan, Dairy Sector Director at AHDB. We also extend our thanks to Nic for his valuable input.
We recently received the Farm Assurance Review report, the first of its kind in 30 years. This comprehensive report offers a detailed and thorough analysis of farm assurance schemes across the UK, providing valuable insights into the current landscape. The Sector Board carefully reviewed its findings, paying particular attention to the implications for Red Tractor and specifically the dairy sector. During our discussions, we explored how to address the recommendations outlined in the report, many of which will require close collaboration with other assurance schemes and key stakeholders. We will provide you with further details on this following the publication of the main AFS Board’s response on the 20th March.
Outside of our discussions on the Farm Assurance Review report, we explored several key issues that will shape our next steps.
We examined the importance of UK branding in export markets, particularly how the Union Jack and Red Tractor logo can promote British dairy products abroad. Given the high standards of UK dairy, it’s crucial that our branding effectively conveys this message. Concerns from some board members were also raised regarding the parity between UK and imported food standards. A recent ministerial statement expressed support for recognising UK food production standards alongside imported products, but further clarification is needed. We will continue to engage with policymakers to ensure UK dairy remains competitive and fairly represented whenever we can.
Another key discussion was about improving communication with farmers and industry stakeholders about the purpose and benefits of Red Tractor certification. Many in the sector still do not fully understand the role it plays in maintaining high standards. There was strong consensus that Red Tractor could benefit from a greater presence at key industry events like Dairy Expo.
As always, the team and I value your ongoing engagement and feedback. Your insights are crucial as we navigate these changing times, and we are committed to keeping the lines of communication open. If you have any questions or thoughts, please don’t hesitate to get in touch.
Best regards, Tim Lock,
Chair, Red Tractor Dairy Board
Members of the Dairy board:
Peter Dawson – Dairy UK
Richard Collins – Muller
Ian Harvey – NFU
Alice Miller – British Cattle Veterinary Association
Murray Patrick – NFU Scotland
Paul Dover – Dairy UK
Steve Harris – Dairy UK
Natalie Smith – Multiple Retailer
Joseph Keating – BRC
Mervyn Gordon – UFU
Lee Truelove – Dairy UK
Neville Graham – Dairy UK NI
Paul Flannagan – AHDB
Jonathan Wilkinson – NFU WCymru
