Spreading Festive Cheer
This Christmas, Red Tractor is back on TV and Video On Demand.
From 11th December to 5th January, showcasing the vital role farmers and the food supply chain play in delivering food produced to some of the highest standards in the world.
The campaign will reach 16 million main shoppers during the festive season, featuring in top seasonal programming to raise awareness and recognition for your hard work.
The stats behind the scenes:
What’s more, our latest research with 10,000 UK shoppers, highlights just how impactful Red Tractor is:
- Red Tractor remains the most recognised and trusted food assurance marque in the UK.
- The Red Tractor logo on-pack is a key signpost of quality, with two-thirds of shoppers associating it with higher standards—twice as many as those who associate the Union Flag with quality.
- When shopping, our logo is the third thing consumers notice after the product descriptor and image, showing its influence on purchase decisions.
The potential of Red Tractor is not limited to just the UK.
Our research among 5,000 international shoppers in key potential export markets shows that Red Tractor certification builds trust and increases their likelihood of buying British products.
This visibility and consumer trust are invaluable in supporting farmers like you and showcasing the outstanding care and quality that define Red Tractor
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