Red Tractor is back on live TV in September as the ‘Farmed with Care’ campaign returns for the second time this year.
The adverts share a series of proof points that demonstrate how Red Tractor ensures food is responsibly produced and meets the scheme’s rigorous standards.
“When the Red Tractor’s there, your food’s farmed with care”.
The advertising campaign reminds consumers and deepens their understanding about why they can trust products carrying the Red Tractor logo.
Research has found that Red Tractor is the most trusted assurance scheme in the UK, with seven out of ten main shoppers aware of the logo, seeing it as an independent source they can trust.