24 March 2025
9.6m shoppers set to see Red Tractor TV adverts during April
Red Tractor returned to TV screens across the UK in December, encouraging consumers to look for the Red Tractor when they shop. During the festive period, our TV advertising campaign reached 27.3 million adults, featuring in popular shows such as ‘I’m a Celebrity…Get Me Out of Here!’ and ‘The Masked Singer.’
Building on this momentum, our new digital display adverts appeared outside selected Tesco stores throughout February and March. These adverts were supported by Red Tractor trolley panel advertising, with an estimated 4.1 million people seeing our adverts during their shopping trips in February and March, ensuring Red Tractor was front of mind as they shopped.
And during April our Red Tractor message will again be returning to TV screens. An estimated 9.6 million people expected to see our adverts across the on-demand streaming services of ITV, Channel 4 and Sky, in the key Easter shopping period.
Our advertising continues to play a crucial role in strengthening awareness of Red Tractor; and building consumer understanding of the value of assured food, and the rigorous standards that go into producing it. Findings from Red Tractors latest ‘Trust in Food Index’ show that trust in UK food is at its highest level for three years. The importance of the Red Tractor logo when choosing food rose to its highest level in the four years since the Trust in Food Index began.
This not only helps to reassure shoppers about the quality and safety of British food but also reinforces the hard work and dedication of our members. By increasing consumer trust and demand for Red Tractor products, we are ensuring that assurance delivers value back to you.
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