14 March 2025
4m shoppers reached by Red Tractor advertising in February & March
Red Tractor returned to TV screens across the UK in December, encouraging consumers to look for the Red Tractor when they shop.
During the festive period, our TV advertising campaign reached 27.3 million adults, featuring in popular shows such as ‘I’m a Celebrity…Get Me Out of Here!’ and ‘The Masked Singer’.
Building on this momentum, our new digital display adverts appeared outside selected Tesco stores throughout February and March. These adverts will have reached an estimated 3.9 million shoppers, ensuring Red Tractor is front of mind as they shopped.
Our advertising continues to play a crucial role in strengthening awareness of Red Tractor; and building consumer understanding of the value of assured food, and the rigorous standards that go into producing it.
Recent Stories…
