Red Tractor champions British food and farmers and is the UK’s largest food and farm standards scheme. We cover all areas of food production from animal welfare and food safety to traceability and environmental protection. The only UK scheme to do so.

When consumers buy Red Tractor branded food, they know it has been produced to the highest standards. Simply put, we assure our food from farms to pack. And all our products are 100% British. Only food that is born, grown, and reared in the UK can bear our logo.

Around a third of Britain’s


farmers are Red Tractor members.

Farmers with chickens

Through our own, and partner schemes, we now assure around


of UK agriculture.

Chickens in a field

We set up Red Tractor two decades ago in the wake of the BSE and salmonella disasters. Our aim was to help restore trust in British food and farming. Since then, our story has been one of success. Today, consumers trust us more than any other time in our history.

Working with UK producers, we have helped establish British food and farming as the benchmark for quality across the world.


A key reason why we exist, is to reassure consumers UK food and drink is produced safely and responsibly. Shoppers choose Red Tractor because they know the supply chain has cared for the produce, animals, planet and people.

Woman shopping in a supermarket
Man with cows


Red Tractor is a not-for-profit company created by farmers and industry leaders in 2000. Together, they wanted to raise awareness of and increase consumer confidence in British farming produce. At the time, the sector was in crisis following the BSE, Salmonella and Foot and Mouth outbreaks. An NFU survey also found that 7 out of 10 people had no idea what foods their local farmers produced.

Over 20 years later, the Red Tractor logo on food and drink is recognised by consumers nationwide. It tells them these products are traceable, safe and farmed with care. British has become a byword for quality food, but that doesn’t mean our work is over.

British red onions

Today, we continue to champion the British food business, linking farming, food production, processing and packing. Our industry now faces several challenges. These include Brexit, future trade deals and how this will affect import standards, the Agricultural Transition Plan and Covid-19. That means we must redouble our efforts and maintain the very highest standards. Our producers and consumers expect – and deserve – nothing less than the best.

In this section

20 years of driving British standards

Two decades ago industry leaders and farmers came together to create Red Tractor: a not-for-profit company providing stability and consistency through a single set of assured standards.

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How red tractor assurance works

Take the opportunity to grow your business, build your reputation and cut down on paperwork and costs.

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The benefits of red tractor assurance

One assurance accreditation, one fee, one inspection, Red Tractor membership opens the door to supply UK farming’s biggest customers.

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