Research conducted by YouGov and commissioned by Red Tractor
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The UK’s Trust in Food Index
Do we trust British food?
Research conducted by YouGov and commissioned by Red Tractor
Click here to download the full report into UK attitudes to food and drink
“At the heart of the trust in UK food is a clear sense that the rigour of our regulation and food assurance schemes – voluntary schemes which set standards covering food safety, animal welfare and environmental protection – together play a strong role in ensuring the food we eat is produced to a high standard.”
Darren Yaxley, Head of Reputation & Business Research, YouGov
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“It is hugely encouraging to see that UK food is much more trusted than food from anywhere else in the world. Whether it is chicken, beef, dairy or fruit, British consumers place a higher level of trust in the food produced in the UK.”
Christine Tacon, Chair, Red Tractor
84% of people trust food from Britain
Our food standards regime is the reason why consumers trust UK food
The overall level of trust in the UK’s food is on a par with water quality and NHS care
78% people trust food from supermarkets
trust is very high where shoppers buy food to prepare themselves
We trust food from shops much more than deliveries or takeaways
86% of people trust specialist shops
70% of consumers trust food in restaurants
EU countries are among the most trusted for food imports
Find out more from the report
In this section
Download the report in full
Read our Press Release
Major food report highlights lack of trust in global food
click hereMethodology
All figures, unless otherwise stated, are from research conducted by YouGov Plc
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Fieldwork was undertaken between 22nd July – 4th August 2021. The survey was carried out online.
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